'Obey: Icon' by Shepard Fairey, 2005
9 x 14 Inches
Rare extra-large sticker featuring the artist's famous logo.
ABOUT THE ART
Fairey’s designs deal with such themes as self-empowerment and antiestablishmentarianism. He uses the word “obey” sarcastically to describe the way propagandists have always been trying to bend the world to their views.
To understand the Obey logo meaning, we need to delve into its history. Back in 1989, Shepard Fairey, Rhode Island School of Design student, created an absurd silk-screened sticker, which he called 'Andre the Giant Has a Posse'. The sticker featured the face of the French wrestler and actor André the Giant.
Having created the sticker, Shepard Fairey started a street campaign aimed at reproducing the image as many times and in as many places as possible. To begin with, he pasted the stickers in a variety of places on his own. Later, his friends joined him. Eventually, the image could be seen not only in many parts of the US but also abroad. Today, Fairey often publishes an explanation of his message in publications like skateboard and music magazines read mostly by people between 15 and 25.
The original Obey logo features the central part of André’s face placed in a square. Below, you can see the word “obey” in white over the red background.